Global hip-hop icon and actor Ludacris is shifting gears with Endurance Warranty Services to launch “Driven to Perform,” a fresh campaign that proves vehicle breakdowns don’t have to wreck your wallet.

As someone who has built a career on precision, rhythm, and relentless drive, Ludacris knows that staying in motion is everything — whether behind the mic, behind the wheel, or in life. Now, he’s joining up with Endurance, the leader in auto protection, and racing legend Danica Patrick to help drivers keep their vehicles running smoothly without missing a beat.

The campaign features a series of high-energy commercials where Ludacris and Patrick showcase how Endurance takes the worry out of costly auto repairs. Whether they’re stepping into the garage or onto the track, the duo reinforces a simple message: when you’re built to perform, you can’t afford to let a breakdown take you out of the game.

“Your car’s performance matters just as much as your own,” said Ludacris. “I know what it takes to stay at the top of my game, and that means having the right team behind me. With Endurance, drivers get the coverage they need so unexpected breakdowns don’t slow them down.”

“I’ve partnered with Endurance for years because I trust what they stand for: helping drivers stay protected and prepared. No matter your car or commute, performance depends on having the right support behind you. Endurance gives drivers that confidence by covering the unexpected, so they can focus on the road ahead,” shared Danica Patrick.

From engines to transmissions, Endurance helps cover the cost so car owners don’t have to. With unlimited mileage protection, access to thousands of certified mechanics nationwide, and exclusive benefits, Endurance makes sure drivers are always ready for what’s next.

The campaign will roll out across TV, digital, and social media platforms, bringing together Ludacris’ signature energy and Danica Patrick’s track-tested credibility to an audience that values performance — on the road and beyond. It also features new customer testimonials from real drivers sharing their Endurance experiences, along with ASE-certified mechanic Justin Barrett of Barrett Automotive, who adds expert insight and credibility as a trusted repair shop owner.

About Endurance Warranty Services
Endurance is a trusted leader in the auto protection industry, offering comprehensive plans that shield drivers from the high costs of parts and labor when an unexpected breakdown occurs. Recommended by ASE-certified mechanics and highly rated on consumer advocate websites, Endurance has paid hundreds of millions in claims since 2012, helping customers save thousands on vehicle repairs and Empowering Confidence for the Road Ahead™.

Through its partnership with RepairPal, Endurance gives drivers access to a nationwide network of over 3,900 certified mechanics. This allows vehicle owners to choose their preferred repair shop or easily find a trusted mechanic nearby.

Endurance Warranty Services operates corporate headquarters in Northbrook, Ill. For more information, visit https://www.endurancewarranty.com.