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Kia drivers march to “A Different Beat.” In its early days, Kia handcrafted bicycle parts in Seoul, South Korea, and the same personal and youthful spirit still exists in its cars.
Today, Kia is a major player in the global automotive market and one of South Korea’s most recognized automakers. While Hyundai led South Korea’s early passenger vehicle exports, Kia has played a key role in the country’s automotive growth through decades of vehicle production and international expansion.
The Kia brand has evolved its messaging over time as the company expanded globally. In January 2021, Kia officially launched a new global brand identity, introducing its current slogan, “Movement That Inspires,” along with a redesigned logo and updated design philosophy that remains in effect through the 2025-2026 model years.
Kia vehicles constantly rank high in reliability and safety ratings. Still, ultimately, Kia owners are faced with the decision of whether or not to buy a Kia extended warranty for their car.
Like Hyundai, Kia is so confident in its cars that it is covered by “America’s Best Warranty” just in case those upcoming surprises aren’t so pleasant. What we mean by that is that every car, even one built meticulously like Kia, needs to be fixed sooner or later.
Kia offers one of the longest factory warranties in the U.S., including a 10-year/100,000-mile limited powertrain warranty for original owners, along with additional coverage terms that vary by component and ownership status. They, like Hyundai, are built to last, and so is the warranty. And since this is an automaker with so much confidence in the quality of its cars and the durability of its parts, it can match the industry-leading “America’s Best Warranty” program.
Kia’s factory warranty coverage applies to new vehicles at the time of purchase. Coverage eligibility is based on ownership status and warranty start date, not a specific vehicle production year.
This extensive factory warranty coverage sounds like a total win-win for buyers, as many people plan to keep their car for ten years or more. However, this coverage is limited, as this 10-year/100,000-mile warranty only covers the basic powertrain components. So, while a Kia vehicle’s powertrain is important and expensive to fix, if you want full coverage after the factory warranty expires, you would need to look at a third-party provider like Endurance.
There’s no denying that Hyundai and Kia are industry leaders when it comes to providing coverage for vehicles in the event of a manufacturer’s defect. However, they have the same limits that every automaker has. For one thing, every Kia owner must take their vehicle to a certified Kia of America dealership service center to have any repairs performed.
For used Kia vehicles, warranty coverage depends on whether the vehicle is certified pre-owned or sold as used. In most cases, subsequent owners receive the remainder of the 5-year/60,000-mile limited basic warranty and reduced powertrain coverage compared to the original owner.
Kia vehicles typically include a limited anti-perforation (rust-through) warranty, generally lasting up to five years or 100,000 miles in the U.S., though coverage terms may vary by model year and market. There’s also the matter that your access to Kia’s 24-hour roadside assistance ends in 5 years or 60,000 miles if you buy a used car.
Kia’s 10-year/100,000-mile warranty program will help new Kia owners cover their repairs.
However, we know that many Kia owners either keep their cars longer than 10 years OR purchase older models. There are many upsides to accessing Kia’s network and service, but few options for Kia drivers who don’t fit into the limits and criteria that even Kia’s industry-leading warranty protects.
Current Kia models commonly supported in the U.S. market include the Soul, Forte (transitioning to the K4), K5, Sportage, Sorento, Telluride, Carnival, Niro, and select electrified models depending on year and availability.
Automakers provide warranties in the first place because they understand that repairs will begin to cost more over time, especially if drivers keep their cars longer. So even if the cars are made to last, every driver will inevitably face an unpleasant surprise sooner or later, which is where an extended warranty can help. However, while most other automakers can provide drivers with extended coverage (sometimes only when their factory coverage is still active), Kia doesn’t offer an extended warranty cost option, unlike Hyundai. Instead, most retailers work with independent providers to offer Kia extended warranty options on select vehicles.
Kias are some of the best in the world, but consider how the most common repairs really add up. We’ll use the Kia Soul, a previous bestseller, as an example. According to RepairPal, alternator replacement on vehicles like the Kia Soul can range from $600-$650, depending on model year, labor rates, and parts availability.
Other common repairs, if unattended, can be costly. Since all of the parts of Kia models work together, the chances that they break down together are very high. And suddenly, you are left with a repair bill in the high thousands, and that is certainly not the “surprise” Kia had in mind for you, either.
That’s why it is a good idea to look into extending the coverage Kia once provided under its manufacturer’s warranty. An independent third-party provider of vehicle service contracts, like Endurance, will work to match that level of protection for longer.
As a major subsidiary of Hyundai, Kia is a comprehensive warranty provider in the industry. Since they don’t have to compete directly with an industry leader like Hyundai and aren’t really competing with third-party providers, given their own unique limits, providers like Endurance can match the warranty coverage.
Endurance will match the comprehensiveness of Kia’s coverage before continuing it so long as the car is yours or whoever you transfer it to. That’s another benefit of buying from a third party. The ability to transfer your coverage benefits to the next vehicle owner is something that no automaker can do.
Ten years is a long time, and Kia is right to tout the quality of their cars. However, the modern driver simply doesn’t always buy new, nor do they buy and trade within that 10-year period. And while Kia’s new car warranty is almost akin to Exclusionary coverage, fewer things besides the powertrain and core driving components will be protected after a while.
Here are parts that a vehicle service contract, commonly referred to as an extended auto warranty, can cover beyond the powertrain:
None of these components qualify for coverage under the limited contracts Kia provides, even when still under the 10-year warranty. These are gaps that few in the auto industry bother to cover, and that’s where a reputable independent Kia extended warranty provider can provide additional safety nets.
It’s quite simple; you don’t necessarily need to wait for your car’s manufacturer’s warranty to end to consider an extended car warranty. There are so many benefits that will help you immediately.
Kia’s roadside assistance program is included for up to five years or 60,000 miles from the original in-service date, after which roadside services may no longer be provided at no cost. They do this because they know that their cars are less likely to break down in that time period, even if they are willing to lend a hand in emergencies, regardless.
Yes, Kia happily assists you out of the usual minor mishaps — dead batteries, flats (provided you have a spare that isn’t flat), running out of gas — and they’ll do it at no charge.
However, bigger warranty issues are less likely to happen at this time. After? If your car breaks down in your sixth or seventh year of ownership, you can still call Kia, but it may no longer be as financially beneficial to you as if that breakdown had happened a few years earlier.
Under a third-party vehicle service contract, you’ll have access to 24/7 roadside assistance with far fewer limits. So long as you are covered, you will have the ability to call for towing even away from Kia service centers.
If you have the misfortune of experiencing a breakdown late in the day, during a weekend, or on a holiday, unlike Kia, which will tow and store your car with a Kia-approved vendor before waiting the next business day to begin repairs, companies like Endurance will immediately take you to the nearest repair shop if that is what you want.
Trip Interruption and rental car benefits remain even in the later, higher mileage time of your car’s life, and that’s something that ends with most manufacturers’ warranties early.
As mentioned, the main limit with manufacturers’ warranties is that they provide only the best level of coverage for brand-new vehicles. But we know how much car buyers want to save money and choose to buy used or pre-owned vehicles, and they deserve just as comprehensive coverage options as new owners, too.
At most, a used Kia will only be protected by them for five to seven years. Kia is not doing this for bad reasons; they are just following the path of the larger auto industry.
The truth of the matter is that every automaker, no matter how well-intentioned or confident in their cars, is going to be hesitant to cover cars and components that have been driven a long time or bought and traded a couple of times with the same completeness as new cars that rolled out of the factory.
That’s the one big advantage independent companies like Endurance have over automakers when it comes to protecting cars. Third-party providers can afford to take the risk and offer that same level of coverage for an older or used car. So it’s as if you have all of the benefits and the same kind of safety net afforded to you with a new car.
Whenever you look around the internet for insurance or a Kia extended warranty, you need to do your proper research. Look at every provider’s accreditation. Familiarize yourself with the vocabulary, as some providers call their coverage an extended auto warranty, and others use the proper name, vehicle service contract (VSC), and these are often used interchangeably.
Either way, the name tells you that this is not directly from the manufacturer’s plan. Kia and Hyundai offer industry-leading warranties, but neither the company nor its direct competitors covers beyond that.
So look up reputable extended warranties and their providers. Get a sense of their history and what they can offer on certain makes and models, not just Kia.
Endurance can be called for a quote directly and quickly, and will help run through all of your coverage options in a matter of minutes. You’ll hear and see for yourself how Endurance will pick up the slack from automakers like Kia and continue to shield you from the high costs of repairs.
Kia offers optional vehicle service contracts, often referred to as Kia Protection Plans, which are available through authorized dealers. These plans differ from factory warranties and may have stricter eligibility, coverage, and term limits compared to third-party vehicle service contracts.
What they sell is from other providers. It is convenient to buy from the same dealer who sells you the car, but the caveat is that they will upcharge you for that convenience and profit. It’s a convenience fee. How comfortable you are with that or not is up to you, but as with all investments, the key is to save money on your Kia extended warranty coverage.
We know that Kia drivers like surprises, but that usually means surprises in their cars’ performance, style, and reliability. No driver likes surprises like hidden fees or realizing their coverage isn’t accepted at a shop of their choice.
That’s why Endurance puts our coverage plans to work no differently than factory coverage. It’s almost as if you won’t notice the difference once you go from one safety net to the next.
Endurance, like Kia Motors, knows who our customers are. And we all know what a Kia driver will want and need when it comes to covering their vehicles should the time come to make life-saving repairs. Endurance will work very hard to deliver, even as competitors, and some automakers avoid delivering on automotive protection.
Factory warranty repairs must be completed through authorized Kia dealerships, where OEM parts are typically used. Coverage terms and repair requirements are defined by Kia’s warranty agreement and applicable federal warranty laws.
If your car breaks down, call Endurance roadside assistance, and we’ll take you to the certified repair shop or ASE-certified mechanic of your choice. Then just give the mechanic your card, and we’ll take care of the rest.
The best part is that all of the tertiary benefits, such as trip interruption coverage, rental car reimbursements, and award-winning customer service, come directly from Endurance.
Kia vehicles get top marks from consumer publications, and rightly so. Kia and their parent company, Hyundai, have strong reputations and have long been in the industry to be considered leaders.
So is Endurance. With more than 15 years in the industry and several industry awards under our belt, Endurance can continue to protect you and your car by following the example set by automakers like Kia. Like any company in the business of cars, we offer all sorts of payment options and coverage options that will shift depending on your needs and vehicle specs.
You may find you don’t want the exact coverage you had under the manufacturer. With Endurance, you can choose what aspects of your car are specifically important to you, including your make/model and driving habits.
All you need to do is give Endurance a call to see that the power to surprise when protecting your car isn’t exclusive to Kia.
You might have more than a few questions about your Kia models. For the most frequently asked questions regarding Kia or your make and model’s history, visit one of the sites below.
Drivers and vehicle owners alike should never let themselves wait for more unpleasant surprises to happen to their cars. The key is to stay knowledgeable about anything and everything that could go wrong with your car.
Endurance provides well-rounded coverage for both new and used vehicles that allows you to take your car to any certified mechanic. To remain covered under Kia’s warranty agreement, you must go to a Kia dealership, limiting the customer from receiving service anywhere.
The only way you could transfer your warranty when selling a car is if you were under warranty with a third-party provider, like Endurance.
The nice thing about Endurance is that we offer customizable coverage options that cover all different items and vary in price. You can even receive up to one year of Endurance Elite Benefits for additional perks such as key fob replacement, complete tire repair, windshield repair, and more with any Kia protection plan.* Also, stay up-to-date with your plan on our Endurance Customer Portal, which allows easy access to your account and contract from any device.
Endurance offers fully customizable coverage plans. For example, the Supreme Plan covers everything from A/C to turbos and superchargers, and the Select Premiere eliminates powertrain coverage items like brakes, gaskets, and steering. Everybody looks for something different in their Kia warranty coverage, so we recognize that and work to provide an option suitable for everyone.
When your factory warranty expires, request a FREE quote from Endurance by filling out your vehicle information, phone number, and email. You can also call (800) 253-8203 to speak with a plan representative. We’ll be happy to get you on the road with a customized plan for your Kia.
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By clicking the button, you consent to Endurance using automated technology to call, email, and text you using the contact info above, including your wireless number, if provided, regarding auto protection or, in California, mechanical breakdown insurance. You also agree to the Endurance Privacy Policy and Terms and Conditions. Consent is not a condition of purchase, and you can withdraw consent at any time. Message and data rates may apply.
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Alex has worked in the automotive service industry for over 20 years. After graduating from one of the country’s top technical schools, he worked as a technician achieving a Master Technician certification. He also has experience as a service advisor and service manager. Read more about Alex.